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E-cigarette vaping in Netherlands

Netherlands Background
Data sourced: 2025.   Page updated: 2026-08-07

In the Netherlands, e-cigarettes are legal under a specific regulatory framework. Based on that, their sale and use are allowed, but online retail of vaping products is prohibited. Health-related claims about e-cigarettes are not allowed but they remain available through general retail outlets. No excise duty is applied to these products. Regulations require notification of new products before they are introduced into the market, along with child-resistant and tamperproof packaging. Health warnings must appear on all packaging, and sales are limited to adults aged 18 and above. Additionally, the maximum nicotine concentration permitted in e-liquids is 20 mg/ml, and tank capacity must not exceed 2 ml. The use of e-cigarettes in public places is restricted, and there are also limitations on flavour ranges. Statistics show that as of 2023, there were around 288,200 current vapers in the Netherlands and the adult current e-cigarette vaping prevalence was estimated to be 2%. The adult daily e-cigarette vaping prevalence was 1.5%. In 2017, 15% of adults said they had tried an e-cigarette at least once. Perception surveys from 2017 indicate that most adults (85%) believed e-cigarettes are as harmful or more harmful than traditional cigarettes, while 7% viewed them as less harmful, and 8% said that they did not know.

Prevalence

146,905
1
2021
Year Value Reference/Comment
2017 2% 2A A
2021 1.01% 2B
2021 1% 2C B
2023 2% 2D
2023 3.9% 2E
References:
  1. European Commission (2017). Special Eurobarometer 458: Attitudes of Europeans towards tobacco and electronic cigarettes Available at: http://data.europa.eu/euodp/en/data/dataset/S2146_87_1_458_ENG
  2. European Commission. (2021). Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (S2240_506_ENG). European Commission. http://data.europa.eu/88u/dataset/S2240_506_ENG
  3. WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-nld.pdf?sfvrsn=c86735dd_3&download=true. Accessed: 8 August 2025.
  4. European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995
  5. Health Survey/Lifestyle Monitor, Statistics Netherlands (CBS) 2023 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
Comments:
  1. Eurobarometer data provides a representative sample of ~28,000 respondents and estimates the prevalence of vaping for the EU overall, as well as per country. The survey was conducted in March 2017. Covers 28 European Union (EU) countries. Total sample N = 27901, aged 15 and over.
  2. Adults survey: Health Survey/Lifestyle Monitor, Statistics Netherlands (CBS) in collaboration with National Institute for Public Health and the Environment (RIVM) and Trimbos-institute, 2021; National, ages 18+
3.4%
2
2023
4.3%
2
2023
216,181
3 A
2023
1.5%
4 A
2023
15%
5 A
2017
References:
  1. European Commission. (2021). Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (S2240_506_ENG). European Commission. http://data.europa.eu/88u/dataset/S2240_506_ENG
  2. Health Survey/Lifestyle Monitor, Statistics Netherlands (CBS) 2023 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
  3. 1. European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  4. European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995
  5. European Commission (2017). Special Eurobarometer 458: Attitudes of Europeans towards tobacco and electronic cigarettes Available at: http://data.europa.eu/euodp/en/data/dataset/S2146_87_1_458_ENG
Comments:
  1. E-cigarettes with nicotine World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. E-cigarettes with nicotine
  3. Eurobarometer data provides a representative sample of ~28,000 respondents and estimates the prevalence of vaping for the EU overall, as well as per country. The survey was conducted in March 2017. Covers 28 European Union (EU) countries. Total sample N = 27901, aged 15 and over.

Product promotion

No
1
2024
Yes
2
2025
Year Value Reference/Comment
2017 or earlier Yes A
2025 Yes 2A
References:
  1. Tobacco Control Laws. Legislation by Country/Jurisdiction Netherlands. Available at: https://www.tobaccocontrollaws.org/legislation/netherlands/e-cigarettes?row=1412923. Accessed: 24 July 2025.
Comments:
  1. Allowed or banned at place of sale or allowed or banned in all media.
References:
  1. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
  2. Tobacco Control Laws. Legislation by Country/Jurisdiction Netherlands. Available at: https://www.tobaccocontrollaws.org/legislation/netherlands/e-cigarettes?row=1412923. Accessed: 24 July 2025.

Regulation

Year Value Reference/Comment
2017 or earlier Allowed 1A
2025 Allowed 1B
References:
  1. Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/
  2. Tobacco Control Laws. Legislation by Country/Jurisdiction Netherlands. Available at: https://www.tobaccocontrollaws.org/legislation/netherlands/e-cigarettes?row=1412923. Accessed: 24 July 2025.
Yes
2
Yes
2
References:
  1. Tobacco Control Laws. Legislation by Country/Jurisdiction Netherlands. Available at: https://www.tobaccocontrollaws.org/legislation/netherlands/e-cigarettes?row=1412923. Accessed: 24 July 2025.
  2. Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/

Availability

References:
  1. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.

Regulations and restrictions

YES
1
2025
YES
1
2025
YES
2
2024
Year Value Reference/Comment
2016 Yes: 18 years 3A
2022 Yes: 18 years 3B
References:
  1. https://ec.europa.eu/health/tobacco/products/revision_en
  2. Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=115. Acessed: 30 July 2025.
Year Value Reference/Comment
2024 YES 4A A
2025 YES 4B B
Comments:
  1. Only tobacco flavours or NO flavours are allowed
  2. Tobacco Act amendment bans all e-liquid flavors except tobacco. In force
Equal or less than 20mg/ml
2
2024
References:
  1. Tobacco Control Laws. Legislation by Country/Jurisdiction Netherlands. Available at: https://www.tobaccocontrollaws.org/legislation/netherlands/e-cigarettes?row=1412923. Accessed: 24 July 2025.
  2. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
  3. Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=115. Acessed: 30 July 2025.
  4. https://www.tobaccoinduceddiseases.org/Enforcement-of-the-flavor-ban-on-e-cigarettes-and-e-liquids-in-the-Netherlands,206518,0,2.html
Comments:
  1. Tobacco Act amendment bans all e-liquid flavors except tobacco. In force

Perception of harm

References:
  1. Reference: European Commission (2017). Special Eurobarometer 458: Attitudes of Europeans towards tobacco and electronic cigarettes Available at: http://data.europa.eu/euodp/en/data/dataset/S2146_87_1_458_ENG
Comments:
  1. Question asked in this survey did not compare harmfulness with cigarettes. The question used was 'Do you think they are harmful to the health of people who use them?' 85% - YES, 7% - NO, 8% DON'T KNOW

Tax

0.00
1
2024
References:
  1. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.

Publications

The European Union (EU) Tobacco Products Directive (TPD) 2016 Changes to the EU TPD

- No Fire, No Smoke: The Global State of Tobacco Harm Reduction

The TPD is a Directive of the EU which means that all EU countries must ‘transpose’ or incorporate the TPD requirements into their national laws. The only flexibility permitted is the ability to enact additional regulations. The current Directive entered into force on 19th May 2014 and became applicable in the EU Member States on 20th May 2016.

In 2014 a revised Tobacco Products Directive known as TPD 2 was issued by the EU to update the 2001 Tobacco Products Directive. TPD2 regulates all tobacco products in the European Union and its scope is wide. It covers product regulation in terms of reporting obligations of ingredients and emissions for all tobacco products. It includes product packaging and labelling including the size and appearance of products, traceability features to be fixed onto packaging as well as health warnings. It covers cross-border advertising of tobacco products; it reinforces the ban on oral tobacco products (snus), but importantly it provides for the placing on the market of e-cigarettes and refill containers, as well as making provision for notification of novel tobacco products. It also provides for herbal cigarettes.

See also p. 96 of the report: No Fire, No Smoke: The Global State of Tobacco Harm Reduction 2018 — Global State of Tobacco Harm Reduction (gsthr.org)


Top Four Reasons for Starting to Use E-Cigarettes

- No Fire, No Smoke: The Global State of Tobacco Harm Reduction

This figure illustrates the most important reasons that motivate smokers to switch to e-cigarettes, across the 28 member states of the European Union in 2017.

The top reason across the EU for using e-cigarettes is to stop using tobacco. The clear majority of people using e-cigarettes did so to stop, or to reduce tobacco use (61%). Following this the next reason was because they thought e-cigarettes were less harmful than cigarettes (31%), or less expensive (25%). Only 6% said they started because they felt using e-cigarettes was cool or attractive.

See also p. 44 of the report: No Fire, No Smoke: The Global State of Tobacco Harm Reduction 2018 — Global State of Tobacco Harm Reduction (gsthr.org)


Ratio of Current Vapers to Current Smokers

- No Fire, No Smoke: The Global State of Tobacco Harm Reduction

This figure provides a simple metric giving the ratio of current e-cigarette users to current smokers amongst the 28 EU member states in 2017. This shows that the UK has the most e-cigarette users per smoker at 0.29. In other words, there are 29 e-cigarette users for every hundred smokers in the UK. In many other EU countries, the ratio is above 0.10.

These data were gathered by the European Union for the Eurobarometer 458 survey, which aimed to conduct an extensive survey of e-cigarette use across the EU as part of a wider review of smoking habits. Across the 28 EU member states this survey found that:

» Around 15 percent of those aged 15 or over had tried an e-cigarette at least once – compared to 12 percent in 2014;

» Two percent of the total EU population are current users of e-cigarettes and this has remained stable since 2014;

» Almost one in twenty current smokers now currently use e-cigarettes or similar devices (four percent), and four percent of ex-smokers;

» Current use of e-cigarettes among people who have never smoked is rare. At most, one percent of e-cigarette users in any EU country are people who have never smoked.

See also p. 42 of the report: No Fire, No Smoke: The Global State of Tobacco Harm Reduction 2018 — Global State of Tobacco Harm Reduction (gsthr.org)

The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.