Profile
Italy Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Italy Background
Profile
Italy Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Data sourced: 2024.   Page updated: 2026-03-20

In Italy, heated tobacco products may be regulated by Law 188/2014 as smokeless tobacco products, “Tabacchi da inalazione senza combustion” (“Tobacco product for inhalation without combustion”). Also, Italian law n.6/2016, transposes Article 19 of the EU Tobacco Products Directive (covering novel tobacco products) and covers heated tobacco products. Regulations cover reporting, notifications and health warning labels.

Prevalence

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Year Value Reference/Comment
2019 572,046 1A A
2020 1.5 million 1B
2022 1.7 million 1C A
2023 2.3 million 1D
2023 1.9 million 1C A
2024 2.3 million 1C A
References:
  1. 1. https://www.epicentro.iss.it/fumo/epidemiologia-italia 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. 1. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  3. 1. https://pmc.ncbi.nlm.nih.gov/articles/PMC12703631/ 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  4. 1. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
Comments:
  1. Cohort: 15+. World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
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Year Value Reference/Comment
2019 1.1% A
2020 2.9% 2B
2022 3.2% 2C A
2023 4.5% 2D
2023 3.7% 2C A
2024 4.5% 2C A
References:
  1. https://www.epicentro.iss.it/fumo/epidemiologia-italia
  2. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG
  3. https://pmc.ncbi.nlm.nih.gov/articles/PMC12703631/
  4. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
Comments:
  1. Cohort: 15+.
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Year Value Reference/Comment
2020 2.2% 3A
2023 3.7% 3B
References:
  1. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG
  2. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
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Year Value Reference/Comment
2020 5% 3A
2023 7% 3B
References:
  1. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG
  2. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
References:
  1. 1. https://pmc.ncbi.nlm.nih.gov/articles/PMC12703631/ 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. https://pmc.ncbi.nlm.nih.gov/articles/PMC12703631/
  3. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
Comments:
  1. Cohort: 15+. World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. Cohort: 15+.

Regulation

References:
  1. 1. Philip Morris International website. Available at: https://www.pmi.com/smoke-free-products/iqos-our-tobacco-heating-system; 2. WHO (2018) Heated tobacco products (Htps) market monitoring information sheet. Available at: https://www.who.int/tobacco/publications/prod_regulation/htps-marketing-monitoring/en/ 3. BAT harm Reduction report 2018. Available at: https://www.bat.com/group/sites/uk__9d9kcy.nsf/vwPagesWebLive/DO9DCL3P
Comments:
  1. 1. IQOS; 2. glo

Availability

References:
  1. 1. Philip Morris International website. Available at: https://www.pmi.com/smoke-free-products/iqos-our-tobacco-heating-system; 2. WHO (2018) Heated tobacco products (Htps) market monitoring information sheet. Available at: https://www.who.int/tobacco/publications/prod_regulation/htps-marketing-monitoring/en/ 3. BAT harm Reduction report 2018. Available at: https://www.bat.com/group/sites/uk__9d9kcy.nsf/vwPagesWebLive/DO9DCL3P
Comments:
  1. 1. IQOS; 2. glo
The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.