Data sourced:
2025.
Page updated:
2026-07-27
Nicotine pouches are a relatively new product which can provide users of high-risk tobacco with an alternative that poses fewer risks to their health. Read more about nicotine pouches in our briefing paper
Prevalence
| Year | Value | Reference/Comment |
|---|---|---|
| 2020 | 55,139 | 1A A |
| 2022 | 222,682 | 1A A |
| 2024 | 561,849 | 1B B |
| 2025 | 564,793 | 1A A |
References:
- 1. https://www.sciencedirect.com/science/article/pii/S2468266725002968#tbl1 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- 1. Brose, L., Bunce, L., & Cheeseman, H. (2025). Prevalence of Nicotine Pouch Use Among Youth and Adults in Great Britain-Analysis of Cross-Sectional, Nationally Representative Surveys. Nicotine & Tobacco Research: Official Journal of the Society for Research on Nicotine and Tobacco. https://doi.org/10.1093/ntr/ntae295 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
Comments:
- Cohort: 16+. World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- Cross-sectional annual Action on Smoking and Health Smokefree GB Adult Surveys 2020-2024 (n: 12 247 to 13 266, 18+) and Action on Smoking and Health Smokefree GB Youth Survey 2024 (n = 2872 11-18-year-olds). World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
| Year | Value | Reference/Comment |
|---|---|---|
| 2020 | 0.1% | 2A A |
| 2022 | 0.4% | 2A A |
| 2024 | 1% | 2B B |
| 2025 | 1% | 2A A |
References:
- https://www.sciencedirect.com/science/article/pii/S2468266725002968#tbl1
- Brose, L., Bunce, L., & Cheeseman, H. (2025). Prevalence of Nicotine Pouch Use Among Youth and Adults in Great Britain-Analysis of Cross-Sectional, Nationally Representative Surveys. Nicotine & Tobacco Research: Official Journal of the Society for Research on Nicotine and Tobacco. https://doi.org/10.1093/ntr/ntae295
Comments:
- Cohort: 16+.
- Cross-sectional annual Action on Smoking and Health Smokefree GB Adult Surveys 2020-2024 (n: 12 247 to 13 266, 18+) and Action on Smoking and Health Smokefree GB Youth Survey 2024 (n = 2872 11-18-year-olds).
5.4%
3
A
2024
References:
- 1. https://www.sciencedirect.com/science/article/pii/S2468266725002968#tbl1 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- https://www.sciencedirect.com/science/article/pii/S2468266725002968#tbl1
- Brose, L., Bunce, L., & Cheeseman, H. (2025). Prevalence of Nicotine Pouch Use Among Youth and Adults in Great Britain-Analysis of Cross-Sectional, Nationally Representative Surveys. Nicotine & Tobacco Research: Official Journal of the Society for Research on Nicotine and Tobacco. https://doi.org/10.1093/ntr/ntae295
Comments:
- Cohort: 16+. World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- Cohort: 16+.
- Cross-sectional annual Action on Smoking and Health Smokefree GB Adult Surveys 2020-2024 (n: 12 247 to 13 266, 18+) and Action on Smoking and Health Smokefree GB Youth Survey 2024 (n = 2872 11-18-year-olds).
Regulation
Allowed
1
2022
References:
- Country Fact Sheets. (2022, April). Tobacco Transformation Index. https://tobaccotransformationindex.org/country-comparison/
Availability
Yes
A
2022
Comments:
- Own analysis based on Euromonitor International`s Passport database.
Publications
Tobacco harm reduction and the FCTC: issues and challenges at COP11
From 17th – 22nd November 2025, COP11 is taking place in Geneva. This Briefing Paper explores the efficacy of the FCTC in reducing smoking, and considers the challenges posed by COP11 to consumer access to safer nicotine products and tobacco harm reduction progress.
The Global State of Tobacco Harm Reduction 2024: A Situation Report
This Briefing Paper summarises The Global State of Tobacco Harm Reduction 2024: A Situation Report, which uses the latest evidence and new data projections to report on the current global THR situation and its potential to rapidly reduce the burden of disease and mortality associated with risky tobacco use.
A smokefree UK? How research, policy and vapes have cut smoking rates
The number of people who vape in the United Kingdom is soon set to exceed the number who smoke for the first time. This Briefing Paper explores the United Kingdom’s progress towards becoming smokefree, highlighting both the successes and the challenges.
The GSTHR database is updated regularly by our team.
However, please be aware that the information we provide does not constitute legal advice.
We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product
categories can change at short notice and with little publicity.
If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region,
you should verify the information independently.
If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details
and any references and we will rectify any errors.