Smoking is legally allowed in Pakistan, and the sale of cigarettes is also permitted. People can purchase cigarettes from vending machines as well as through online means. The legal minimum age for purchasing cigarettes is 18 years. Health warnings on cigarette packaging are required, and a comprehensive ban on all tobacco advertising is enforced. They can be legally imported for trade with a license. Smoking is also subject to legal restrictions in public places such as healthcare and educational facilities. A specific excise rate of 33.64% contributing to a total taxation rate of 51.80% applies to cigarette products.
According to the WHO data, as of 2024, there were approximately 18.3 million smokers in Pakistan. This figure represents an increase from 17.5 million smokers in 2022 and equal number of 18.3 million in 2020. The adult current smoking prevalence rate in 2024 was reported to be 11.6% which shows a slight decrease from 12% in 2022 and 13.1% in 2020. The current smoking prevalence among males in 2024 was 20.6%, a slight reduction from 22.7% in 2020, while among females it was 2.6% in 2023, a slight decrease from 2.7% in 2022. For reference, the adult daily tobacco smoking prevalence in 2014 was 11.5% with 20.1% among males and only 2% among females. There were 14.5 million daily smokers in the same year.
In 2021, tobacco smoking caused 7.59% of all deaths in Pakistan, equating to 130,593 tobacco-related fatalities, including 106,028 male deaths and 24,565 female deaths. Despite a reduction in recent years, these prevalence and mortality statistics underscore the ongoing public health challenge posed by tobacco smoking in Pakistan, informing government strategies aimed at reducing tobacco health impacts.
Prevalence
| Year | Value | Reference/Comment |
|---|---|---|
| 2019 | 23.2 million | 1A |
| 2024 | 18.3 million | 1B |
- (1) WHO global report on trends in prevalence of tobacco use 2000-2025, third edition. (2019). World Health Organization. https://www.who.int/publications/i/item/who-global-report-on-trends-in-prevalence-of-tobacco-use-2000-2025-third-edition. (2) Department of Economic and Social Affairs (Ed.). (2019). World Population Prospects 2019 (Online Edition Rev. 1.; Population Division). United Nations. https://population.un.org/wpp/Download/Standard/Population/
- WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
| Year | Value | Reference/Comment |
|---|---|---|
| 2019 | 16.9% | 1A |
| 2020 | 13.1% | 1B |
| 2022 | 12% | 1C A |
| 2023 | 12.4% | 1D |
| 2024 | 11.6% | 1E |
- WHO global report on trends in prevalence of tobacco use 2000-2025, third edition. (2019). World Health Organization. https://www.who.int/publications/i/item/who-global-report-on-trends-in-prevalence-of-tobacco-use-2000-2025-third-edition.
- WHO. (2021). WHO global report on trends in prevalence of tobacco use 2000-2025, fourth edition (4th ed). World Health Organization. https://apps.who.int/iris/handle/10665/348537
- WHO. (2024). WHO global report on trends in prevalence of tobacco use 2000–2030. World Health Organization. https://www.who.int/publications/i/item/9789240088283
- "National Tobacco Control Strategy Pakistan 2022-2030", Government of Pakistan, Ministry of National Health Services, Regulation & Coordination http://www.ctcpak.org/docs/Notifications/National%20Tobacco%20Control%20Strategy%202022-2030.pdf
- WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
- Current tobacco smoking rates among people aged 15 years and older, 2022 estimates. Crude adjusted prevalence (%).
| Year | Value | Reference/Comment |
|---|---|---|
| 2019 | 2.8% | 1A |
| 2020 | 3.1% | 1B |
| 2022 | 2.7% | 1C A |
| 2023 | 2.1% | 1D |
| 2024 | 2.6% | 1E |
- WHO global report on trends in prevalence of tobacco use 2000-2025, third edition. (2019). World Health Organization. https://www.who.int/publications/i/item/who-global-report-on-trends-in-prevalence-of-tobacco-use-2000-2025-third-edition.
- WHO. (2021). WHO global report on trends in prevalence of tobacco use 2000-2025, fourth edition (4th ed). World Health Organization. https://apps.who.int/iris/handle/10665/348537
- WHO. (2024). WHO global report on trends in prevalence of tobacco use 2000–2030. World Health Organization. https://www.who.int/publications/i/item/9789240088283
- "National Tobacco Control Strategy Pakistan 2022-2030", Government of Pakistan, Ministry of National Health Services, Regulation & Coordination http://www.ctcpak.org/docs/Notifications/National%20Tobacco%20Control%20Strategy%202022-2030.pdf
- WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
- Current tobacco smoking rates among people aged 15 years and older, 2022 estimates. Crude adjusted prevalence (%).
| Year | Value | Reference/Comment |
|---|---|---|
| 2019 | 31% | 1A |
| 2020 | 22.7% | 1B |
| 2022 | 21.3% | 1C A |
| 2023 | 22.2% | 1D |
| 2024 | 20.6% | 1E |
- WHO global report on trends in prevalence of tobacco use 2000-2025, third edition. (2019). World Health Organization. https://www.who.int/publications/i/item/who-global-report-on-trends-in-prevalence-of-tobacco-use-2000-2025-third-edition.
- WHO. (2021). WHO global report on trends in prevalence of tobacco use 2000-2025, fourth edition (4th ed). World Health Organization. https://apps.who.int/iris/handle/10665/348537
- WHO. (2024). WHO global report on trends in prevalence of tobacco use 2000–2030. World Health Organization. https://www.who.int/publications/i/item/9789240088283
- "National Tobacco Control Strategy Pakistan 2022-2030", Government of Pakistan, Ministry of National Health Services, Regulation & Coordination http://www.ctcpak.org/docs/Notifications/National%20Tobacco%20Control%20Strategy%202022-2030.pdf
- WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
- Current tobacco smoking rates among people aged 15 years and older, 2022 estimates. Crude adjusted prevalence (%).
| Year | Value | Reference/Comment |
|---|---|---|
| 2017 or earlier | 20.6% | 3A A |
| 2018 | 20.1% | 3B B |
- Global Adult Tobacco Survey, 2014. Available at:https://nccd.cdc.gov/GTSSDataSurveyResources/Ancillary/DataReports.aspx?CAID=1
- Demographic and Health Survey 2017-18; ages 15-49; national. Cited in WHO report on the global tobacco epidemic, 2023. Country profile.
- In Pakistan, GATS was conducted in 2014 as a household survey of persons 15 years of age and older. A multi-stage, geographically clustered sample design was used to produce nationally representative data. There were a total of 7,831 completed individual interviews.
- Prevalence of daily tobacco smoking from the latest survey.
- WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
- Global Adult Tobacco Survey, 2014. Available at:https://nccd.cdc.gov/GTSSDataSurveyResources/Ancillary/DataReports.aspx?CAID=1
- Demographic and Health Survey 2017-18; ages 15-49; national. Cited in WHO report on the global tobacco epidemic, 2023. Country profile.
- In Pakistan, GATS was conducted in 2014 as a household survey of persons 15 years of age and older. A multi-stage, geographically clustered sample design was used to produce nationally representative data. There were a total of 7,831 completed individual interviews.
- Prevalence of daily tobacco smoking from the latest survey.
Smoking-related mortality
| Year | Value | Reference/Comment |
|---|---|---|
| 2016 | 160,189 | 1A |
| 2021 | 130,593 | 1B A |
- The Tobacco Atlas. Available at: https://tobaccoatlas.org/topic/deaths/ Data source: GBD 2016 Risk Factors Collaborators.
- Global Burden of Disease (GBD) 2021. https://vizhub.healthdata.org/gbd-results/
- Number of tobacco-related deaths in the population in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
| Year | Value | Reference/Comment |
|---|---|---|
| 2016 | 39,949 | 1A |
| 2021 | 24,565 | 1B A |
- The Tobacco Atlas. Available at: https://tobaccoatlas.org/topic/deaths/ Data source: GBD 2016 Risk Factors Collaborators.
- Global Burden of Disease (GBD) 2021. https://vizhub.healthdata.org/gbd-results/
- Number of tobacco-related deaths in the population in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
| Year | Value | Reference/Comment |
|---|---|---|
| 2016 | 120,240 | 1A |
| 2021 | 106,028 | 1B A |
- The Tobacco Atlas. Available at: https://tobaccoatlas.org/topic/deaths/ Data source: GBD 2016 Risk Factors Collaborators.
- Global Burden of Disease (GBD) 2021. https://vizhub.healthdata.org/gbd-results/
- Number of tobacco-related deaths in the population in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
| Year | Value | Reference/Comment |
|---|---|---|
| 2016 | 14.48% | 1A |
| 2021 | 7.59% | 1B A |
- The Tobacco Atlas. Available at: https://tobaccoatlas.org/topic/deaths/ Data source: GBD 2016 Risk Factors Collaborators.
- Global Burden of Disease (GBD) 2021. https://vizhub.healthdata.org/gbd-results/
- Percentage of tobacco-related deaths to deaths from all causes in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
| Year | Value | Reference/Comment |
|---|---|---|
| 2016 | 6.9% | 1A |
| 2021 | 3.25% | 1B A |
- The Tobacco Atlas. Available at: https://tobaccoatlas.org/topic/deaths/ Data source: GBD 2016 Risk Factors Collaborators.
- Global Burden of Disease (GBD) 2021. https://vizhub.healthdata.org/gbd-results/
- Percentage of tobacco-related deaths to deaths from all causes in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
| Year | Value | Reference/Comment |
|---|---|---|
| 2016 | 17% | 1A |
| 2021 | 10.97% | 1B A |
- The Tobacco Atlas. Available at: https://tobaccoatlas.org/topic/deaths/ Data source: GBD 2016 Risk Factors Collaborators.
- Global Burden of Disease (GBD) 2021. https://vizhub.healthdata.org/gbd-results/
- Percentage of tobacco-related deaths to deaths from all causes in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
- Global Burden of Disease (GBD) 2021. https://vizhub.healthdata.org/gbd-results/
- Number of tobacco-related deaths in the population in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
- Percentage of tobacco-related deaths to deaths from all causes in 2021 by gender for all age groups. Tobacco-related mortality includes smoking tobacco use, smokeless tobacco use and second-hand smoke.
Product promotion
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-pak.pdf?sfvrsn=9d4bd519_3&download=true. Accessed: 4 December 2025.
Regulation
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-pak.pdf?sfvrsn=9d4bd519_3&download=true. Accessed: 4 December 2025.
- There are certain restrictions in place.
Availability
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-pak.pdf?sfvrsn=9d4bd519_3&download=true. Accessed: 4 December 2025.
- World Integrated Trade Solution. World Bank. Cigarettes containing tobacco imports by country in 2023. Available at: https://wits.worldbank.org/trade/comtrade/en/country/ALL/year/2023/tradeflow/Imports/partner/WLD/product/240220. Accessed: 6 December 2025.
- There are certain restrictions in place.
- An import license is required.
Regulations and restrictions
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-pak.pdf?sfvrsn=9d4bd519_3&download=true. Accessed: 4 December 2025.
- Restrictions exist in places such as healthcare and educational facilities.
Tax
- WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-pak.pdf?sfvrsn=9d4bd519_3&download=true. Accessed: 4 December 2025.
- 0.34
- Total taxation rate: 51.80%