The overall smoking prevalence in the Netherlands has been decreasing since 2006. 23.4% of the adult population in the Netherlands are current smokers, down from 29% in 2006. This means there are now approximately 3.3 million smokers in the country. 25.6% of men smoke and for women the figure is 21.3%.
The most recent data show there were 29,989 annual deaths from tobacco-smoking related diseases (approximately 11,900 women and 18,100 men). The annual percentage of all deaths attributable to tobacco smoking was 21.11% (women: 16.1%; and men: 24.4%).
Nicotine vapes (e-cigarettes) are legal in the Netherlands and there are 146,900 vapers in the country, giving an adult vaping prevalence of 1.01%. There is a requirement to ensure vape packaging contains a health warning, and they can only be sold to those 18 and older. Vaping devices can be purchased without a prescription but there are legal restrictions on their use in public places.
Heated tobacco products are allowed and can be marketed but the situation is a bit more complicated for snus. While it is illegal to import snus for trade or buy the product online, it is possible to import it for personal use.
Nicotine replacement therapy (NRT) can be marketed and it is available to buy in pharmacies without a prescription. The NRT market in the Netherlands is worth €20.6 million.
For further information and full references, click through to the detailed datasheets above.
21,306
Deaths
In Netherlands, 21,306 people die each year due to tobacco smoking.
20.6 million €
Market size of NRT.
NRT market size is estimated to be 20.6 million €.
