Profile
United Kingdom Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
United Kingdom Background
Profile
United Kingdom Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Data sourced: 2025.   Page updated: 2026-04-21

Nicotine pouches are a relatively new product which can provide users of high-risk tobacco with an alternative that poses fewer risks to their health. Read more about nicotine pouches in our briefing paper

Prevalence

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Year Value Reference/Comment
2020 55,139 1A A
2022 222,682 1A A
2024 561,849 1B B
2025 564,793 1A A
References:
  1. 1. https://www.sciencedirect.com/science/article/pii/S2468266725002968#tbl1 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. 1. Brose, L., Bunce, L., & Cheeseman, H. (2025). Prevalence of Nicotine Pouch Use Among Youth and Adults in Great Britain-Analysis of Cross-Sectional, Nationally Representative Surveys. Nicotine & Tobacco Research: Official Journal of the Society for Research on Nicotine and Tobacco. https://doi.org/10.1093/ntr/ntae295 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
Comments:
  1. Cohort: 16+. World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. Cross-sectional annual Action on Smoking and Health Smokefree GB Adult Surveys 2020-2024 (n: 12 247 to 13 266, 18+) and Action on Smoking and Health Smokefree GB Youth Survey 2024 (n = 2872 11-18-year-olds). World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
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Year Value Reference/Comment
2020 0.1% A
2022 0.4% A
2024 1% 2B B
2025 1% A
References:
  1. https://www.sciencedirect.com/science/article/pii/S2468266725002968#tbl1
  2. Brose, L., Bunce, L., & Cheeseman, H. (2025). Prevalence of Nicotine Pouch Use Among Youth and Adults in Great Britain-Analysis of Cross-Sectional, Nationally Representative Surveys. Nicotine & Tobacco Research: Official Journal of the Society for Research on Nicotine and Tobacco. https://doi.org/10.1093/ntr/ntae295
Comments:
  1. Cohort: 16+.
  2. Cross-sectional annual Action on Smoking and Health Smokefree GB Adult Surveys 2020-2024 (n: 12 247 to 13 266, 18+) and Action on Smoking and Health Smokefree GB Youth Survey 2024 (n = 2872 11-18-year-olds).
5.4%
3 A
2024
References:
  1. 1. https://www.sciencedirect.com/science/article/pii/S2468266725002968#tbl1 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. https://www.sciencedirect.com/science/article/pii/S2468266725002968#tbl1
  3. Brose, L., Bunce, L., & Cheeseman, H. (2025). Prevalence of Nicotine Pouch Use Among Youth and Adults in Great Britain-Analysis of Cross-Sectional, Nationally Representative Surveys. Nicotine & Tobacco Research: Official Journal of the Society for Research on Nicotine and Tobacco. https://doi.org/10.1093/ntr/ntae295
Comments:
  1. Cohort: 16+. World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. Cohort: 16+.
  3. Cross-sectional annual Action on Smoking and Health Smokefree GB Adult Surveys 2020-2024 (n: 12 247 to 13 266, 18+) and Action on Smoking and Health Smokefree GB Youth Survey 2024 (n = 2872 11-18-year-olds).

Regulation

Allowed
1
2022
References:
  1. Country Fact Sheets. (2022, April). Tobacco Transformation Index. https://tobaccotransformationindex.org/country-comparison/

Availability

Comments:
  1. Own analysis based on Euromonitor International`s Passport database.

Publications

Oct
2021

The UK and tobacco: successful elements of a harm reduction strategy and the chance to influence the international response to smoking

The UK is a world leader in tobacco harm reduction (THR), but it can still do more. Here, we argue COP9 presents the UK with the perfect opportunity to both display its THR credentials on the global stage and to champion the benefits of safer nicotine products.

The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.