Correlation Between Average Revenue Per Capita and Prevalence of Vaping in UKKnowledge•Action•Change (2020)
- Burning Issues: The Global State of Tobacco Harm Reduction 2020
Given the time lapse between when surveys were undertaken and 2020, it is necessary to estimate subsequent growth. The question is, what is the relationship between market growth and changes in vaping prevalence? We have information on this for the UK for the period 2011 to 2019. We have used market revenues per capita to avoid distortions related to population changes. As we can see in this infographic, both trends were characterised by steady growth. The correlation between both time series was very strong. On the basis of this analysis, it can be concluded that the changes in the revenues from the vape market have influenced the prevalence of vaping products with 93% efficiency. Then we assumed that this relationship is similar globally.
See also p.155 of the report: Burning Issues: The Global State of Tobacco Harm Reduction 2020