Estimated global number of vapers (2024)

(2025)

Although challenging, the GSTHR team has continued to work hard to develop estimates for the global number of vapers. For our 2021 estimate, we employed a method of assumed similarity for countries with missing data, and averaged the prevalence of vaping across WHO regions, World Bank income classification groups, and the legal status of e-cigarettes in each country. Our final estimate was 82 million vapers globally in 2021. Our 2024 estimates were produced using new data and an improved forecasting method. The GSTHR now estimates that the global number of vapers has increased, reaching 114 million in 2023.

See "The Global State of Tobacco Harm Reduction 2024: A Situation Report" for more information.