EMPOWERED model

(2025)

The WHO’s MPOWER model should be broadened to accommodate the huge potential of harm reduction, as shown in our EMPOWERED diagram. The revised system must monitor the degree to which countries are assisting adult tobacco users to switch away from the most dangerous modes of consumption. Under the new EMPOWERED model, enforcement interventions would be balanced with a broader public health approach that enables adults who use risky tobacco to make informed choices about their health.