Changes in the SNP market
(2025)
As of 2024, the global safer nicotine product (SNP) market is undergoing significant changes. Market estimates suggest that nicotine vaping products are no longer dominant by value, having been replaced in 2020 by heated tobacco products (HTP). This was due to both an increase in the number of HTP users, and the fact that HTP are generally more expensive than vapes.
