Weekly Google Search Volume for HNB Tobacco / E-Cigarette 2013-2017 (Past 4 Years) in JapanKnowledge•Action•Change (2018)
In 2014, Philip Morris International introduced the IQOS heat-not-burn (HNB) device to the Japanese market, initially as a test in the city of Nagoya. It was then rolled out across Japan in 2016. Japan Tobacco International had started Ploom sales online in December 2013 and launched Ploom TECH in March 2016. British American Tobacco started selling its HNB glo device in December 2016. There was extraordinary interest in IQOS, as reflected in internet searches in 2016. This Figure shows weekly Google searches from 2013 to 2017, normalised to 100 to show relative search volume.
See also p. 55 of the report: No Fire, No Smoke: The Global State of Tobacco Harm Reduction 2018 — Global State of Tobacco Harm Reduction (gsthr.org)