Top Four Reasons for Starting to Use E-Cigarettes
Knowledge•Action•Change (2018)- No Fire, No Smoke: The Global State of Tobacco Harm Reduction
This figure illustrates the most important reasons that motivate smokers to switch to e-cigarettes, across the 28 member states of the European Union in 2017.
The top reason across the EU for using e-cigarettes is to stop using tobacco. The clear majority of people using e-cigarettes did so to stop, or to reduce tobacco use (61%). Following this the next reason was because they thought e-cigarettes were less harmful than cigarettes (31%), or less expensive (25%). Only 6% said they started because they felt using e-cigarettes was cool or attractive.
See also p. 44 of the report: No Fire, No Smoke: The Global State of Tobacco Harm Reduction 2018 — Global State of Tobacco Harm Reduction (gsthr.org)
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