Japan Background
Data sourced: more than 5 years ago.   Page updated: 2026-05-12

In Japan you don't need a prescription to purchase NRT. NRT market size is estimated to be 77.7 million €. NRT is legal to market. NRT are available for purchase in Pharmacy.

Product promotion

77.7 million €
1
2019
4.2 €
1
2019
References:
  1. Consumer Health: Euromonitor from trade sources/national statistics. Date Exported: 8/9/2019. (c) Euromonitor International 2019

Availability

References:
  1. WHO Report on the Global Tobacco Epidemic 2019. https://www.who.int/tobacco/global_report/en/ (2019).

Publications

Why is tobacco harm reduction needed and what is the evidence it works?

Our latest Briefing Paper explains the importance of tobacco harm reduction as well as providing a range of country case studies demonstrating the power of safer nicotine products to bring down rates of smoking.


The Global State of Tobacco Harm Reduction 2024: A Situation Report

This Briefing Paper summarises The Global State of Tobacco Harm Reduction 2024: A Situation Report, which uses the latest evidence and new data projections to report on the current global THR situation and its potential to rapidly reduce the burden of disease and mortality associated with risky tobacco use.


What is Tobacco Harm Reduction?

Tobacco harm reduction is a potentially life-saving intervention for millions of people across the world who use high-risk tobacco products, offering them the chance to switch to a range of safer nicotine products. Here, we provide a detailed introduction to the principles, history and evidence for this vital public health strategy.

The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.