Profile
Denmark Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Denmark Background
Profile
Denmark Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Data sourced: 2024.   Page updated: 2026-03-20

E-cigarettes are legally allowed in Denmark and can be purchased in general retail stores as well as online. However, health claims related to e-cigarettes are not permitted, and their advertising is regulated. The excise value applied to e-cigarettes is up to 10% of that levied on cigarettes. Regulatory measures include requirements for product notifications, child-resistant and tamperproof containers, and health warnings on packaging. Additionally, the minimum legal age for their purchase is 18 years. Restrictions are also placed on flavour range, nicotine content (limited to 20 mg/mL or less), use in public places, and tank size which is limited to 2 mL or less.

In terms of prevalence, as of 2023, there were approximately 145,400 current vapers in Denmark. The adult current e-cigarette vaping prevalence was 3%, while the adult daily vaping prevalence was 1.9%. Data from a survey in 2017 show that 16% of adults had ever tried an e-cigarette. Data from another survey in 2017 in Denmark indicate that 79% of respondents believed that e-cigarettes are harmful or more harmful than cigarettes, 13% viewed them as not harmful or less harmful than cigarettes, and 8% were unsure.

Prevalence

157,154
1
2021
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Year Value Reference/Comment
2010 1% 2A A
2011 2% 2A A
2012 3% 2A A
2013 5% 2A A
2014 5% 2A A
2015 4% 2A A
2016 6% 2A A
2017 3% 2A A
2017 2% 2B B
2018 5% A
2020 3% A
2021 3.23% 2E
2022 5% 2F C
2022 5% A
2023 3% 2H
2023 5% 2I
2024 6% A
References:
  1. https://www.sst.dk/media/ox4nxv3s/danskernes-rygevaner-udvikling-fra-1994-til-2017.pdf#page=16.32
  2. European Commission (2017). Special Eurobarometer 458: Attitudes of Europeans towards tobacco and electronic cigarettes Available at: http://data.europa.eu/euodp/en/data/dataset/S2146_87_1_458_ENG
  3. https://www.sst.dk/media/t2adz0sg/danskernes-rygevaner-aarsrapport-2018.pdf#page=45.13
  4. https://www.sst.dk/media/3bbdzd5n/danskernes-rygevaner-2020_delrapport-1_04_03_2021.pdf
  5. European Commission. (2021). Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (S2240_506_ENG). European Commission. http://data.europa.eu/88u/dataset/S2240_506_ENG
  6. WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-dnk.pdf?sfvrsn=3316362_3&download=true. Accessed: 4 August 2025.
  7. https://www.sst.dk/media/3xpkmuea/danskernes-rygevaner-2024.pdf#page=69.10
  8. European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995
  9. National Health Survey 2023 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
  10. https://www.sst.dk/media/3xpkmuea/danskernes-rygevaner-2024.pdf#page=55.10
Comments:
  1. Cohort: 15+.
  2. Eurobarometer data provides a representative sample of ~28,000 respondents and estimates the prevalence of vaping for the EU overall, as well as per country. The survey was conducted in March 2017. Covers 28 European Union (EU) countries. Total sample N = 27901, aged 15 and over.
  3. Adults survey: Monitorering af danskernes rygevaner [Monitoring smoking habits in the Danish population], 2022; National, ages 15-79
5%
3
2023
5%
3
2023
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Year Value Reference/Comment
2022 2% 4A A
2023 1.9% 4B B
References:
  1. WHO. WHO report on the global tobacco epidemic, 2023. Available at: https://cdn.who.int/media/docs/default-source/country-profiles/tobacco/gtcr-2023/tobacco-2023-dnk.pdf?sfvrsn=3316362_3&download=true. Accessed: 4 August 2025.
  2. European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995
Comments:
  1. Adults survey: Monitorering af danskernes rygevaner [Monitoring smoking habits in the Danish population], 2022; National, ages 15-79
  2. E-cigarettes with nicotine
16%
5 A
2017
References:
  1. European Commission. (2021). Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (S2240_506_ENG). European Commission. http://data.europa.eu/88u/dataset/S2240_506_ENG
  2. https://www.sst.dk/media/3xpkmuea/danskernes-rygevaner-2024.pdf#page=55.10
  3. National Health Survey 2023 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
  4. European Commission. (2024). Special Eurobarometer 539: Attitudes of Europeans towards tobacco and related products [Dataset]. European Commission. https://europa.eu/eurobarometer/surveys/detail/2995
  5. European Commission (2017). Special Eurobarometer 458: Attitudes of Europeans towards tobacco and electronic cigarettes Available at: http://data.europa.eu/euodp/en/data/dataset/S2146_87_1_458_ENG
Comments:
  1. Cohort: 15+.
  2. E-cigarettes with nicotine
  3. Eurobarometer data provides a representative sample of ~28,000 respondents and estimates the prevalence of vaping for the EU overall, as well as per country. The survey was conducted in March 2017. Covers 28 European Union (EU) countries. Total sample N = 27901, aged 15 and over.

Product promotion

No
1
2024
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Year Value Reference/Comment
2017 or earlier Yes A
2023 Yes 2A
References:
  1. Tobacco Control Laws. Legislation by Country/Jurisdiction Denmark. Available at: https://www.tobaccocontrollaws.org/legislation/denmark/e-cigarettes?row=1335299. Accessed: 23 July 2025.
Comments:
  1. Allowed or banned at place of sale or allowed or banned in all media.
References:
  1. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
  2. Tobacco Control Laws. Legislation by Country/Jurisdiction Denmark. Available at: https://www.tobaccocontrollaws.org/legislation/denmark/e-cigarettes?row=1335299. Accessed: 23 July 2025.

Regulation

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Year Value Reference/Comment
2017 or earlier Allowed
2024 Allowed 1B
References:
  1. Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/
  2. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
Yes
2
Yes
2
Yes
2
References:
  1. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
  2. Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/

Availability

References:
  1. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.

Regulations and restrictions

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Year Value Reference/Comment
2017 or earlier YES
2023 YES 1A
References:
  1. Tobacco Control Laws. Legislation by Country/Jurisdiction Denmark. Available at: https://www.tobaccocontrollaws.org/legislation/denmark/e-cigarettes?row=1335299. Accessed: 23 July 2025.
YES
1
2023
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Year Value Reference/Comment
2017 or earlier YES
2024 YES 2A
References:
  1. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
Yes: 18 years
3
2016
YES
2 A
2024
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Year Value Reference/Comment
2017 or earlier Yes
2024 Yes 2A A
References:
  1. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
Comments:
  1. Equal or less than 20mg/ml
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Year Value Reference/Comment
2017 or earlier YES
2023 YES
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Year Value Reference/Comment
2017 or earlier YES
2023 2 ml or less 1A
References:
  1. Tobacco Control Laws. Legislation by Country/Jurisdiction Denmark. Available at: https://www.tobaccocontrollaws.org/legislation/denmark/e-cigarettes?row=1335299. Accessed: 23 July 2025.
References:
  1. Tobacco Control Laws. Legislation by Country/Jurisdiction Denmark. Available at: https://www.tobaccocontrollaws.org/legislation/denmark/e-cigarettes?row=1335299. Accessed: 23 July 2025.
  2. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
  3. https://ec.europa.eu/health/tobacco/products/revision_en
Comments:
  1. Tobacco, mint, and menthol flavours are allowed
  2. Equal or less than 20mg/ml

Perception of harm

References:
  1. Reference: European Commission (2017). Special Eurobarometer 458: Attitudes of Europeans towards tobacco and electronic cigarettes Available at: http://data.europa.eu/euodp/en/data/dataset/S2146_87_1_458_ENG
Comments:
  1. Question asked in this survey did not compare harmfulness with cigarettes. The question used was 'Do you think they are harmful to the health of people who use them?' 79% - YES, 13% - NO, 8% DON'T KNOW

Tax

Up to 10% of those levied on cigarettes
1
2024
References:
  1. Anti Smoking Global Index. Vaping Products. Available at: https://antismoking.global/world-map. Accessed: 22 July 2025.
The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.