In Hungary, heated tobacco products (HTPs) are regulated as tobacco products and are allowed for sale and use. The number of current adult HTP users in Hungary was estimated to be around 203,000 individuals in 2023 which shows an increase from an estimated 98,000 people in 2020. This means that the current prevalence of HTP use among adults increased from 1.2% in 2020 to 2.5% in 2023. Likewise, adult daily use prevalence of HTPs increased from 0.9% in 2020 to 1.8% in 2023. In a survey in 2023, 3.4% of the respondents stated that they had tried HTP at least once.
Prevalencia
| Year | Value | Reference/Comment |
|---|---|---|
| 2020 | 98,058 | 1A |
| 2023 | 202,671 | 1B |
- 1. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- 1. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
| Year | Value | Reference/Comment |
|---|---|---|
| 2020 | 1.2% | 2A |
| 2023 | 2.5% | 2B |
- Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG
- Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
| Year | Value | Reference/Comment |
|---|---|---|
| 2020 | 73,544 | 1A A |
| 2023 | 145,923 | 1B A |
- 1. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- 1. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
| Year | Value | Reference/Comment |
|---|---|---|
| 2020 | 0.9% | 2A |
| 2023 | 1.8% | 2B |
- Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG
- Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
| Year | Value | Reference/Comment |
|---|---|---|
| 2020 | 3.2% | 2A |
| 2023 | 3.4% | 2B |
- Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG
- Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
- 1. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
- Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
- World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
Regulación
- Hungary Today. Rising Demand for Heated Tobacco as Traditional Cigarette Sales Decline. Available at: https://hungarytoday.hu/rising-demand-for-heated-tobacco-as-traditional-cigarette-sales-decline/#:~:text=In%20recent%20years%2C%20Hungary%20has,tobacco%20products%20rapidly%20gaining%20popularity. Accessed: 19 June 2026.
- Tobacco Intelligence. Regulatory report: Hungary – HnB, oral tobacco and nicotine pouches, March 2022. Available at: https://tobaccointelligence.com/regulatory-report-hungary-hnb-oral-tobacco-and-nicotine-pouches-march-2022/. Accessed: 19 June 2026.
Disponibilidad
- Hungary Today. Rising Demand for Heated Tobacco as Traditional Cigarette Sales Decline. Available at: https://hungarytoday.hu/rising-demand-for-heated-tobacco-as-traditional-cigarette-sales-decline/#:~:text=In%20recent%20years%2C%20Hungary%20has,tobacco%20products%20rapidly%20gaining%20popularity. Accessed: 19 June 2026.
- Philip Morris International website. Available at: https://www.pmi.com/smoke-free-products/iqos-our-tobacco-heating-system
Regulaciones y restricciones
- Tobacco Intelligence. Regulatory report: Hungary – HnB, oral tobacco and nicotine pouches, March 2022. Available at: https://tobaccointelligence.com/regulatory-report-hungary-hnb-oral-tobacco-and-nicotine-pouches-march-2022/. Accessed: 19 June 2026.
Publicaciones
Volumen minorista de los mercados de cigarrillos y HTP en países seleccionados
Las ventas de productos de tabaco calentado (HTP) han experimentado un crecimiento significativo desde 2016 en Asia Pacífico y Europa Occidental y Oriental. En muchos países, esto ha coincidido con una disminución de las ventas de cigarrillos. Los datos sobre las ventas minoristas por volumen de cigarrillos y HTP se miden en unidades, pero una unidad de HTP puede no ser un sustituto perfecto para las personas que fuman, ya que contiene una dosis de nicotina menor que un cigarrillo. No obstante, las cifras de ventas minoristas por volumen sugieren diversos efectos de sustitución en los siguientes países:
- sustitución aproximadamente de uno a uno de unidades de HTP por cigarrillos: Hungría, Corea del Sur, Italia, Alemania.
- las ventas de cigarrillos disminuyen más rápido de lo que aumentan las ventas de HTP: Eslovaquia, República Checa, Rusia, Japón, Grecia.
- las ventas de cigarrillos disminuyen más lentamente de lo que aumentan las ventas de HTP: Kazajistán, Lituania, Portugal.
Consulte "The Global State of Tobacco Harm Reduction 2024: A Situation Report" para obtener más información.