COMPARTIR

Consumo de HTP (PCT) in Bulgaria

Multilingual database is in early beta - please report any issues you may have noticed.
Perfil
Bulgaria Flag
Cigarrillos
Tradicional sin humo
HTP (PTC)
Cigarrillos electrónicos
Snus
Bolsas
NRT (TRN)
Bulgaria Background
Perfil
Bulgaria Flag
Cigarrillos
Tradicional sin humo
HTP (PTC)
Cigarrillos electrónicos
Snus
Bolsas
NRT (TRN)
Datos obtenidos: 2026.   Página actualizada: 2026-07-01

Heated Tobacco Products (HTPs) are regulated as tobacco products and are allowed for sale and use in Bulgharia. However, like other tobacco products there are still some restricions on HTPs.
There were an estimated 149,000 adult HTP users in Bulgharia in 2023, which shows a slight increase from 141,000 users in 2020. In other words, the current HTP use prevalence increased from 2.4% in 2020 to 2.6% in 2023. In a survery conducted in 2023, 9.5% of the respondents stated that they had tried HTP at least once.

Prevalencia

Year Value Reference/Comment
2020 140,651 1A
2023 149,257 1B
Referencias:
  1. 1. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. 1. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
Year Value Reference/Comment
2020 2.4% 2A
2023 2.6% 2B
Referencias:
  1. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG
  2. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
Year Value Reference/Comment
2020 1.6% 2A
2023 1.4% 2B
Referencias:
  1. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG
  2. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
Year Value Reference/Comment
2020 8.5% 2A
2023 9.5% 2B
Referencias:
  1. Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (v1.00). (2021). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/S2240_506_ENG
  2. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng
Referencias:
  1. 1. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. Special Eurobarometer SP539: Attitudes of Europeans towards tobacco and related products (v1.00). (2024). [Data set]. European Commission, Directorate-General for Communication. https://data.europa.eu/88u/dataset/s2995_99_3_sp539_eng

Regulación

Referencias:
  1. Tobacco Intelligence. Bulgaria: heated tobacco and herbal heated products regulation, October 2025. Available at: https://tobaccointelligence.com/bulgaria-heated-tobacco-and-herbal-heated-products-regulation-october-2025/. Accessed: 19 June 2026.
Comentarios:
  1. As tobacco products, there are some restrictions on HTPs.
  2. HTPs are egulated as novel tobacco products.

Disponibilidad

Referencias:
  1. Tobacco Intelligence. Bulgaria: heated tobacco and herbal heated products regulation, October 2025. Available at: https://tobaccointelligence.com/bulgaria-heated-tobacco-and-herbal-heated-products-regulation-october-2025/. Accessed: 19 June 2026.
  2. 1. Philip Morris International website. Available at: https://www.pmi.com/smoke-free-products/iqos-our-tobacco-heating-system; 2. BAT Harm Reduction Report 2018. Available at: https://www.bat.com/group/sites/uk__9d9kcy.nsf/vwPagesWebLive/DO9DCL3P.
Comentarios:
  1. As tobacco products, there are some restrictions on HTPs.
  2. 1. IQOS; 2. glo
The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.