Changes in combustible tobacco and SNP markets

English

Changes in combustible tobacco and SNP markets

(2025)

Changes in combustible tobacco and SNP markets
English

Although market data alone has its limitations, it is possible to discern two key shifts in the tobacco and nicotine market: 1) the share of SNP in the total tobacco and nicotine market is increasing, and 2) inflation-adjusted combustible tobacco sales are declining, while SNP sales are experiencing rapid growth. Most of these changes have been in high-income countries, where consumers have more disposable income, access to online sales, fewer restrictions on SNP, and higher public awareness of the risks associated with smoking.

See "The Global State of Tobacco Harm Reduction 2024: A Situation Report" for more information.