Harm reduction is a range of pragmatic policies, regulations and actions that either reduce health risks by providing safer forms of products or substances, or encourage less risky behaviours. Harm reduction does not focus only on banning products or behaviours.

Tobacco harm reduction, using safer nicotine products, offers new choices to millions of people worldwide who want to switch away from smoking, but have been unable to with the options available to them previously.
There is substantial international, independent evidence that the safer nicotine products that are available today – including nicotine e-cigarettes / vaping devices, heated tobacco products and Swedish-style oral snus – are demonstrably and significantly safer than smoking tobacco.