Frequently asked questions about smoking, nicotine and e-cigarettes

Why can’t people just quit smoking?

Why can’t people just quit smoking?

Many people successfully quit smoking with no assistance at all. Others quit using nicotine replacement therapy or medicines, although relapse rates are high. 

But there are still many people who smoke who either want or need alternative ways to quit. 

Tobacco harm reduction using safer nicotine products gives people who want to quit smoking new choices.