Romania - country profile
- Cigarettes Cigarettes
- Nicotine Vaping Devices (E-cigarettes) E-cigarettes
- Snus Snus
- Heated Tobacco Products HTP
- Nicotine Replacement Therapy NRT
Cigarettes in Romania
The overall trend for prevalence of current smokers in the general population in Romania has been gently downwards since 2006. 28% of Romanians were current smokers in 2017, down from 31% in 2006. The trend was mostly downwards, with a slight upwards blip in the 2017 survey (+1%). These data come from the Eurobarometer surveys, the most recent of which was carried out in 2017. In the most recent survey a total of 27,901 respondents from different social and demographic groups were interviewed face-to-face at home, in their mother tongue, across all 28 of the EU countries. The sample for each country is representative, however the sample sizes are relatively small (e.g. most countries had just over 1000 participants, but for Italy, Malta and Lithuania the sample was around 500). Nevertheless, the Eurobarometer surveys are useful as they have estimates for smoking prevalence collected over a number of years which can show trends, as described here.
All
Prevalence
Smoking-related mortality
Product promotion
Regulation
Availability
Regulations and restrictions
Perception of harm
Tax
Tobacco smoking prevalence
Number of current smokers:
4,201,352
A
Adult current tobacco smoking prevalence:
25.5%
A
Adult current tobacco smoking prevalence (female):
15.8%
A
Adult current tobacco smoking prevalence (male):
35.2%
A
A
(1) WHO global report on trends in prevalence of tobacco use 2000-2025, third edition. (2019). World Health Organization. https://www.who.int/publications/i/item/who-global-report-on-trends-in-prevalence-of-tobacco-use-2000-2025-third-edition. (2) Department of Economic and Social Affairs (Ed.). (2019). World Population Prospects 2019 (Online Edition Rev. 1.; Population Division). United Nations. https://population.un.org/wpp/Download/Standard/Population/
Smoking-related mortality
Annual number of deaths attributable to tobacco smoking:
36,615
A
Annual number of deaths attributable to tobacco smoking (female):
9,360
A
Annual number of deaths attributable to tobacco smoking (male):
27,255
A
Annual percentage of all deaths attributable to tobacco smoking:
17.4%
A
Annual percentage of all deaths attributable to tobacco smoking (female):
7.6%
A
Annual percentage of all deaths attributable to tobacco smoking (male):
20.7%
A
A
The Tobacco Atlas. Available at: https://tobaccoatlas.org/topic/deaths/ Data source: GBD 2016 Risk Factors Collaborators.
Nicotine Vaping Devices (E-cigarettes) in Romania
Romania abides by the EU Tobacco Products Directive (TPD) (2014). E-cigarettes are regulated as tobacco products and are regulated by Law No. 201/2016. The only place where vaping is banned is on public transport. There is a near total ban on advertising. Cross border sales of e-liquids are prohibited. E-liquids are taxed at €0.11 per millilitre.
All
Prevalence
Smoking-related mortality
Product promotion
Regulation
Availability
Regulations and restrictions
Perception of harm
Tax
Prevalence
Number of current vapers:
161,209
A
Adult current e-cigarette vaping prevalence:
1.0%
A
A
European Commission. (2021). Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (S2240_506_ENG). European Commission. http://data.europa.eu/88u/dataset/S2240_506_ENG
Product promotion
Advertising is regulated:
Yes
1
1
Allowed or banned at place of sale or allowed or banned in all media.
Regulation
A
Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/
Availability
Regulations and restrictions
A
https://ec.europa.eu/health/tobacco/products/revision_en
Perception of harm
Don't know:
15.0%
1
A
Not harmful, or less harmful than cigarettes:
37.0%
1
A
Harmful, or more harmful than cigarettes:
48.0%
1
A
A
Reference: European Commission (2017). Special Eurobarometer 458: Attitudes of Europeans towards tobacco and electronic cigarettes Available at: http://data.europa.eu/euodp/en/data/dataset/S2146_87_1_458_ENG
1
Question asked in this survey did not compare harmfulness with cigarettes. The question used was 'Do you think they are harmful to the health of people who use them?' 48% - YES, 37% - NO, 15% DON'T KNOW
Snus in Romania
There are no comments specific to snus in Romania in the database.
All
Prevalence
Smoking-related mortality
Product promotion
Regulation
Availability
Regulations and restrictions
Perception of harm
Tax
Regulation
Regulatory status:
Banned
A
A
Tobacco Tactics website available at: http://tobaccotactics.org/index.php/Snus:_EU_Ban_on_Snus_Sales
Heated Tobacco Products in Romania
In Romania, Law 201/2016 transposes Article 19 of the EU Tobacco Products Directive, which covers novel tobacco products and applies to heated tobacco products. Regulations cover reporting, notifications and health warning labels. The Fiscal Code regulates heated tobacco products under 'Title VIII "non-harmonized excise" products', which determines the tax structure applied.
All
Prevalence
Smoking-related mortality
Product promotion
Regulation
Availability
Regulations and restrictions
Perception of harm
Tax
Regulation
Regulatory status:
Allowed
1
A
A
1. Philip Morris International website. Available at: https://www.pmi.com/smoke-free-products/iqos-our-tobacco-heating-system; 2. WHO (2018) Heated tobacco products (Htps) market monitoring information sheet. Available at: https://www.who.int/tobacco/publications/prod_regulation/htps-marketing-monitoring/en/ ; 3. BAT harm Reduction report 2018. Available at: https://www.bat.com/group/sites/uk__9d9kcy.nsf/vwPagesWebLive/DO9DCL3P
1
1. IQOS; 2. glo (& glo ifuse)
Availability
Products are marketed:
Yes
1
A
A
1. Philip Morris International website. Available at: https://www.pmi.com/smoke-free-products/iqos-our-tobacco-heating-system; 2. WHO (2018) Heated tobacco products (Htps) market monitoring information sheet. Available at: https://www.who.int/tobacco/publications/prod_regulation/htps-marketing-monitoring/en/ ; 3. BAT harm Reduction report 2018. Available at: https://www.bat.com/group/sites/uk__9d9kcy.nsf/vwPagesWebLive/DO9DCL3P
1
1. IQOS; 2. glo (& glo ifuse)
Nicotine Replacement Therapy in Romania
There are no comments specific to nicotine replacement therapy in Romania in the database.
All
Prevalence
Smoking-related mortality
Product promotion
Regulation
Availability
Regulations and restrictions
Perception of harm
Tax
Product promotion
Market size:
0.40 million €
A
Market size per smoker:
0.10 €
A
A
Consumer Health: Euromonitor from trade sources/national statistics. Date Exported: 8/9/2019. (c) Euromonitor International 2019
