Estonia - country profile
- Cigarettes Cigarettes
- Nicotine Vaping Devices (E-cigarettes) E-cigarettes
- Snus Snus
- Heated Tobacco Products HTP
- Nicotine Replacement Therapy NRT
Cigarettes in Estonia
There has been a steady overall downwards trend for prevalence of current smokers in the general population in Estonia since 2006. 23% of Estonians were current smokers in 2017, down significantly from 33% in 2006. The prevalence decreased every year until 2017, when it increased by 1% from the previous survey in 2014. These data come from the Eurobarometer surveys, the most recent of which was carried out in 2017. In the most recent survey a total of 27,901 respondents from different social and demographic groups were interviewed face-to-face at home, in their mother tongue, across all 28 of the EU countries. The sample for each country is representative, however the sample sizes are relatively small (e.g. most countries had just over 1000 participants, but for Italy, Malta and Lithuania the sample was around 500). Nevertheless, the Eurobarometer surveys are useful as they have estimates for smoking prevalence collected over a number of years which can show trends, as described here.
All
Prevalence
Smoking-related mortality
Product promotion
Regulation
Availability
Regulations and restrictions
Perception of harm
Tax
Tobacco smoking prevalence
Number of current smokers:
337,489
A
Adult current tobacco smoking prevalence:
30.5%
A
Adult current tobacco smoking prevalence (female):
24.1%
A
Adult current tobacco smoking prevalence (male):
36.9%
A
A
(1) WHO global report on trends in prevalence of tobacco use 2000-2025, third edition. (2019). World Health Organization. https://www.who.int/publications/i/item/who-global-report-on-trends-in-prevalence-of-tobacco-use-2000-2025-third-edition. (2) Department of Economic and Social Affairs (Ed.). (2019). World Population Prospects 2019 (Online Edition Rev. 1.; Population Division). United Nations. https://population.un.org/wpp/Download/Standard/Population/
Smoking-related mortality
Annual number of deaths attributable to tobacco smoking:
2,056
A
Annual number of deaths attributable to tobacco smoking (female):
538
A
Annual number of deaths attributable to tobacco smoking (male):
1,518
A
Annual percentage of all deaths attributable to tobacco smoking:
16.8%
A
Annual percentage of all deaths attributable to tobacco smoking (female):
6.3%
A
Annual percentage of all deaths attributable to tobacco smoking (male):
20.5%
A
A
The Tobacco Atlas. Available at: https://tobaccoatlas.org/topic/deaths/ Data source: GBD 2016 Risk Factors Collaborators.
Nicotine Vaping Devices (E-cigarettes) in Estonia
Estonia abides by the EU Tobacco Products Directive (TPD) (2014). E-cigarettes are classified as tobacco related products and are regulated by the Tobacco Act 2016. They may also be brought to the market as medicinal products, in which case they would be regulated by the Medical Devices Act. Sales of e-cigarettes to, on behalf of, or by minors (under 18 years) is prohibited. Possession and use of e-cigarettes by minors are also prohibited in Estonia. Advertising and promotion of e-cigarettes are banned by the Tobacco Act (2016) and by the Advertising Act (2015). Vaping is not allowed in a multitude of mainly youth or child focussed public places, such as children’s social welfare institutions, pre-schools, schools, vocational institutions, hobby schools, youth centres or youth camps. In 2017, an excise tax on e-cigarette fluid was introduced at €0.20 per millilitre (€2.00 per standard bottle). From July 2019, flavours for e-cigarettes are banned.
All
Prevalence
Smoking-related mortality
Product promotion
Regulation
Availability
Regulations and restrictions
Perception of harm
Tax
Prevalence
Number of current vapers:
24,059
A
Adult current e-cigarette vaping prevalence:
2.2%
A
Ever tried e-cigarette vaping:
21.0%
1
B
A
European Commission. (2021). Special Eurobarometer 506: Attitudes of Europeans towards tobacco and electronic cigarettes (S2240_506_ENG). European Commission. http://data.europa.eu/88u/dataset/S2240_506_ENG
B
European Commission (2017). Special Eurobarometer 458: Attitudes of Europeans towards tobacco and electronic cigarettes Available at: http://data.europa.eu/euodp/en/data/dataset/S2146_87_1_458_ENG
1
Eurobarometer data provides a representative sample of ~28,000 respondents and estimates the prevalence of vaping for the EU overall, as well as per country. The survey was conducted in March 2017. Covers 28 European Union (EU) countries. Total sample N = 27901, aged 15 and over.
Product promotion
Advertising is regulated:
Yes
1
1
Allowed or banned at place of sale or allowed or banned in all media.
Regulation
A
Data cross-referenced where possible using the following sources :1. Vapetrotter website. Available at: https://www.vapetrotter.com/laws/ ; 2. Global tobacco control website. Available at:https://www.globaltobaccocontrol.org/node/14052 ; 3. Tobacco Control Laws website. Available at : https://www.tobaccocontrollaws.org/legislation/
Availability
Regulations and restrictions
Notifications of new products required:
Yes
Child and tamperproof containers required:
Yes
Health warning on packaging required:
Yes
Minimum age restrictions on sales:
Yes
18 years
A
Restrictions on flavour range:
Yes
Restrictions on nicotine content:
Yes
Legal restrictions on use in public places:
Yes
Restrictions on tank size:
Yes
A
https://ec.europa.eu/health/tobacco/products/revision_en
Perception of harm
Don't know:
14.0%
1
A
Not harmful, or less harmful than cigarettes:
11.0%
1
A
Harmful, or more harmful than cigarettes:
75.0%
1
A
A
Reference: European Commission (2017). Special Eurobarometer 458: Attitudes of Europeans towards tobacco and electronic cigarettes Available at: http://data.europa.eu/euodp/en/data/dataset/S2146_87_1_458_ENG
1
Question asked in this survey did not compare harmfulness with cigarettes. The question used was 'Do you think they are harmful to the health of people who use them?' 75% - YES, 11% - NO, 14% DON'T KNOW
Snus in Estonia
There are no comments specific to snus in Estonia in the database.
All
Prevalence
Smoking-related mortality
Product promotion
Regulation
Availability
Regulations and restrictions
Perception of harm
Tax
Regulation
Regulatory status:
Banned
A
A
Tobacco Tactics website available at: http://tobaccotactics.org/index.php/Snus:_EU_Ban_on_Snus_Sales
Heated Tobacco Products in Estonia
There are no comments specific to heated tobacco products in Estonia in the database.
All
Prevalence
Smoking-related mortality
Product promotion
Regulation
Availability
Regulations and restrictions
Perception of harm
Tax
Regulation
Regulatory status:
Allowed
1
A
A
Personal communication, Andrew Zaman, External Affairs, Philip Morris International
1
In May 2020, Estonia amended its tobacco law to lift the ban on novel smokeless tobacco products.
Availability
Products are marketed:
Yes
A
A
Philip Morris International website. Available at: https://www.pmi.com/smoke-free-products/iqos-our-tobacco-heating-system
Nicotine Replacement Therapy in Estonia
There are no comments specific to nicotine replacement therapy in Estonia in the database.
All
Prevalence
Smoking-related mortality
Product promotion
Regulation
Availability
Regulations and restrictions
Perception of harm
Tax
Product promotion
Market size:
1.70 million €
A
Market size per smoker:
7.30 €
A
A
Consumer Health: Euromonitor from trade sources/national statistics. Date Exported: 8/9/2019. (c) Euromonitor International 2019
