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Smoking, vaping, HTP, NRT and snus in Thailand

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  2. Global Smoking and Tobacco Harm Reduction Database
  3. Smoking, vaping, HTP, NRT and snus in Thailand
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Profile
Thailand Flag
Cigarettes
HTP
E-cigarettes
Snus
Pouches
NRT
Thailand Background
Profile
Thailand Flag
Cigarettes
HTP
E-cigarettes
Snus
Pouches
NRT

18.9% of the adult population are current smokers

There are approximately 11.0 million current smokers in Thailand

37.7% of men are current smokers but only 1.8% of women

Country profile
Data sourced: 2024.   Page updated: 2025-06-19

Smoking in Thailand

There has been a downwards trend in current smoking prevalence in the general population in Thailand. Smoking prevalence was 25% overall in 2000 and declined to just under 21% in 2015, with a further drop to 18% projected by 2025. The prevalence of current smoking for men remains high. Men’s smoking prevalence decreased from 48% in 2000 to 40.5% in 2015, with a further decrease to 36% projected by 2025. Women’s smoking prevalence was much lower, at 2.7% in 2000; this decreased very slightly to 2.2% in 2015, and is projected to decrease further to 2% by 2025. The WHO published prevalence trend estimates in tobacco smoking, as shown here, in their 2018 2nd edition report, which show slightly different smoking prevalence to the WHO country profiles. Data for the estimates are not age standardised, and were obtained from WHO databases. The trend lines are projections, not predictions, of future attainment. A projection indicates a likely endpoint if the country maintains its tobacco control efforts at the same level that it has implemented them to date. Therefore the impact of recent interventions could alter the expected endpoint shown in the projection. While the methods of estimation used in the first and second editions of the WHO report are the same, the volume of data available for the second edition is larger i.e. 200 more national surveys. The results presented are therefore more robust.

66,327

Deaths

66327 people in Thailand die from tobacco smoking-related diseases each year.

5.5 million €

Market size of NRT.

Estimated NRT market size is 5.5 million €.

Details & datasheet on smoking in Thailand

Nicotine Vaping Devices

in Thailand

In Thailand, the number of vapers was reported to be 80.8 thousand in 2021. This corresponds to a vaping prevalence of 0.14% among adults—0.02% among females and 0.26% among males. However, the country maintains a restrictive stance on e-cigarettes and vaping products, prohibiting the sale and use of these items. According to these regulations, importing these products for both personal use and trade, as well as advertising and marketing them in any form, is banned. These stringent regulations limit access to safer nicotine alternatives, placing smokers at greater risk of developing smoking-related diseases and compelling current vapers to revert to smoking.

Details & datasheet on vaping in Thailand

Heated Tobacco Products

in Thailand

Thailand bans Heated Tobacco Products (HTPs) by law. Under these regulations, it is illegal to import the product for both trade and personal use, as well as to sell, advertise, and promote these products. However, the use of HTPs in public places remains uncertain. In Thailand you can't legally purchase using HTP devices.

Details & datasheet on HTP in Thailand

Nicotine Replacement Therapy

in Thailand

In Thailand, Nicotine Replacement Therapy (NRT) is allowed, and it is legal to sell, purchase, and use NRT products without a prescription. These products are not regulated as medicinal products but are available in pharmacies. The government does not provide financial support to help cover the cost of NRT, as it is not included on the country's essential drugs list. NRT is legal to use.

Details & datasheet on NRT in Thailand

Snus

in Thailand

Thailand has banned snus by law, prohibiting its sale, purchase, use, and all forms of advertising. However, it is not specified in online sources whether snus can be imported for personal use. If you have any relevant or firsthand information, please share it with the GSTHR team. The sale of Snus is banned.

Details & datasheet on snus in Thailand

Pouches

in Thailand

According to the Anti Smoking Global Index, nicotine pouches are banned by law in Thailand. However, Tobacco Intelligence reported in the same year that there are no specific laws regarding nicotine pouches in the country. If you have any useful or firsthand information, please share it with the GSTHR team. The sale of Pouches is banned.

Details & datasheet on pouches in Thailand

Top Stories from Thailand

June 04, 2025 by gfn.tv

Story

GFN News #155 | THAI THR ADVOCATES FIGHT BACK AGAINST VAPE BAN | Featuring Asa Saligupta

For 11 years Thailand has enforced a strict prohibition of vapes, with the resulting …

Regions: Asia Thailand

May 12, 2025 by vietnamplus.vn

Story

Thailand officially bans e-cigarettes in schools, offices

Thailand's Education Ministry has prohibited e-cigarette use in schools and offices to combat youth …

Regions: Asia Thailand

March 25, 2025 by filtermag.org

Story

Thailand Cracks Down Harder on Vape Possession. Is There Hope?

Thailand launched a crackdown on nicotine vapes due to youth vaping fears and police …

Regions: Asia Thailand

March 17, 2025 by bangkokpost.com

Story

Vaping a way to cut smoking death toll?

President of Ends Cigarette Smoking Thailand, Asa Saligupta, discusses vaping benefits and contrasts it …

Regions: Asia Thailand

March 03, 2025 by straitstimes.com

Story

Bangkok launches crackdown on e-cigarettes near schools, aiming for 100% smoke-free zones

Bangkok authorities are implementing strict measures to ban e-cigarette sales near schools to maintain …

Regions: Asia Thailand

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The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.
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