25.7% of the adult population are current smokers

There are approximately 4.1 million current smokers in Romania

34.9% of men are current smokers but only 17.1% of women

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Country profile
Data sourced: 2024.   Page updated: 2024-04-08

Smoking in Romania

The overall trend for prevalence of current smokers in the general population in Romania has been gently downwards since 2006. 28% of Romanians were current smokers in 2017, down from 31% in 2006. The trend was mostly downwards, with a slight upwards blip in the 2017 survey (+1%). These data come from the Eurobarometer surveys, the most recent of which was carried out in 2017. In the most recent survey a total of 27,901 respondents from different social and demographic groups were interviewed face-to-face at home, in their mother tongue, across all 28 of the EU countries. The sample for each country is representative, however the sample sizes are relatively small (e.g. most countries had just over 1000 participants, but for Italy, Malta and Lithuania the sample was around 500). Nevertheless, the Eurobarometer surveys are useful as they have estimates for smoking prevalence collected over a number of years which can show trends, as described here.



36615 people die every year due to tobacco smoking in Romania.

0.4 million €

Market size of NRT.

NRT market size is estimated to be 0.4 million €.

Nicotine Vaping Devices

in Romania

Romania abides by the EU Tobacco Products Directive (TPD) (2014). E-cigarettes are regulated as tobacco products and are regulated by Law No. 201/2016. The only place where vaping is banned is on public transport. Additionally there is a near total ban on advertising, cross border sales of e-liquids are prohibited and E-liquids are taxed at €0.11 per millilitre.

Heated Tobacco Products

in Romania

In Romania, Law 201/2016 transposes Article 19 of the EU Tobacco Products Directive, which covers novel tobacco products and applies to heated tobacco products. Regulations cover reporting, notifications and health warning labels. The Fiscal Code regulates heated tobacco products under 'Title VIII "non-harmonized excise" products', which determines the tax structure applied.

Nicotine Replacement Therapy

in Romania

NRT market size is estimated to be 0.4 million €. In Romania it is legal to purchase nicotine without using NRT prescription. Advertising of NRT is allowed. You can buy NRT in Pharmacy.


in Romania

The sale of Snus is banned. Snus is legal to use.


in Romania

Pouches are allowed. Pouches are legal to market.

The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.