Top Stories from Austria
32% of the adult population are current smokers
There are approximately 2.5 million current smokers in Austria
Country profile
Data sourced:
2024.
Page updated:
2025-01-07
Smoking in Austria
As of June 2023, the prevalence of adult current smokers in Austria stands at 32.0%, indicating a rise from the 23.7% reported in December 2020. This increase reflects a significant shift in smoking habits over a three-year period. Concurrently, the number of current smokers in Austria reached approximately 2,455,648 individuals in 2023, up from 1,806,200 in 2020. Adult daily smoking prevalence is reported at 24.6% in 2023, compared to 21.6% in 2020. These figures highlight an upward trend in tobacco consumption within the country. Regulatory measures continue to play a crucial role in addressing tobacco use, with ongoing efforts to reduce smoking rates and mitigate associated health risks. The data underscores the need for sustained public health initiatives to combat the health implications of smoking in Austria.
8,495
Deaths
8495 people die every year due to tobacco smoking in Austria.
12.5 million €
Market size of NRT.
NRT market size is estimated to be 12.5 million €.
Nicotine Vaping Devices
in Austria
Austria abides by the EU Tobacco Products Directive (TPD) (2014). E-cigarettes can be classified as medicines if medicinal claims are made, and can therefore be regulated under the Austrian Medicinal Products Act, or as tobacco related products, in which case they are regulated by the Amended Austrian Tobacco Act 2016. Since May 2018 vaping is prohibited wherever smoking bans apply, including vaping in cars where minors are present. There is no specific tax on e-cigarettes.
Heated Tobacco Products
in Austria
The prevalence of current using HTP among adults is 3%.
Nicotine Replacement Therapy
in Austria
Estimated NRT market size is 12.5 million €.
Snus
in Austria
Used in Scandinavia for more than 200 years, snus is providing smokers in Sweden and Norway with an alternative to combustible cigarettes. Find out what it is, and why it is considered a safer nicotine product in our briefing paper.
Pouches
in Austria
Nicotine pouches are a relatively new product which can provide users of high-risk tobacco with an alternative that poses fewer risks to their health. Read more about nicotine pouches in our briefing paper
The GSTHR database is updated regularly by our team.
However, please be aware that the information we provide does not constitute legal advice.
We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product
categories can change at short notice and with little publicity.
If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region,
you should verify the information independently.
If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details
and any references and we will rectify any errors.